M² · ground from the air
Treatment by M2ONE Carmel
October 2026
The Founding Generation
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The Founding Generation · ONE Carmel
M² proposes to film ONE Carmel from the land as it is today to the last finished estate, beginning with the founding films, filmed by March 2027.
The founding films record ONE Carmel as it is today: 891 acres of the historic September Ranch, before the first groundbreaking. The ten Founders' Estates are the characters, and each is filmed in the hour its light belongs to, from first light to the last of the sunset.
Everything in camera. Nothing generated.
M² proposes to film ONE Carmel from the land as it is today to the last finished estate, beginning with the founding films, filmed by March 2027.
The founding films record ONE Carmel as it is today: 891 acres of the historic September Ranch, before the first groundbreaking. The ten Founders' Estates are the characters, and each is filmed in the hour its light belongs to, from first light to the last of the sunset.
Everything in camera. Nothing generated.
When the first house rises, targeted for July 2027, the land as it stands today is gone for good. The founding films keep it: an archive of the untouched ground, shot on cinema cameras, that every later film cuts back to.
Before and after, from the same frames.
When the first house rises, targeted for July 2027, the land as it stands today is gone for good. The founding films keep it: an archive of the untouched ground, shot on cinema cameras, that every later film cuts back to.
Before and after, from the same frames.
M² · ground from the air
Ten estates, grouped by the light each one owns. First light: The Gift, The Heirloom, The Peak. Day: The Vista, The Sanctuary, The Legacy. Golden hour: The Treasure, The Panorama. Last light: The Sunset, The Pinnacle.
Ten short films, each opening on its own title card. Together they are the spine of the founding films.
Ten estates, grouped by the light each one owns. First light: The Gift, The Heirloom, The Peak. Day: The Vista, The Sanctuary, The Legacy. Golden hour: The Treasure, The Panorama. Last light: The Sunset, The Pinnacle.
Ten short films, each opening on its own title card. Together they are the spine of the founding films.
First light · The Gift · 06
First light · The Heirloom · 07
First light · The Peak · 30
Day · The Vista · 08
Day · The Sanctuary · 16
Day · The Legacy · 20
Golden hour · The Treasure · 21
Golden hour · The Panorama · 09
Last light · The Sunset · 19
Last light · The Pinnacle · 22
Map · ONE Carmel, The Founders' Estates
A 120-degree southeast aspect: the eastern sunrise first, the Pacific sunset last. We hold the sun clearing the hills in one unbroken take.
A winding drive opens onto a level site facing southeast. The approach is the shot: one continuous move until the land opens.
A private hilltop drive to a site high above the hills, the Santa Lucia Mountains beyond. The day begins here.
The Gift Homesite 06 · 3.46 acres · 0.46 acre building envelope
A 120-degree southeast aspect: the eastern sunrise first, the Pacific sunset last. We hold the sun clearing the hills in one unbroken take.
The Heirloom Homesite 07 · 2.25 acres
A winding drive opens onto a level site facing southeast. The approach is the shot: one continuous move until the land opens.
The Peak Homesite 30 · 5.19 acres · 0.59 acre building envelope
A private hilltop drive to a site high above the hills, the Santa Lucia Mountains beyond. The day begins here.
A private hilltop over the valley floor, which can be combined with The Panorama. We travel from the valley floor up to where a house will stand.
Native grasses, tucked away from every neighbor, with full southern exposure. Wind in the grass and no people in frame.
Its own hilltop in the heart of the property, out to Carmel Valley and the Pacific. Filmed from the center outward.
The Vista Homesite 08 · 4.48 acres · 0.35 acre building envelope
A private hilltop over the valley floor, which can be combined with The Panorama. We travel from the valley floor up to where a house will stand.
The Sanctuary Homesite 16 · 5.42 acres · 0.79 acre building envelope
Native grasses, tucked away from every neighbor, with full southern exposure. Wind in the grass and no people in frame.
The Legacy Homesite 20 · 6.52 acres · 0.81 acre building envelope
Its own hilltop in the heart of the property, out to Carmel Valley and the Pacific. Filmed from the center outward.
A plateau on its own peak, with a long downslope to the valley and the Pacific. A slow push to the edge, and over it.
A private knoll staged for the sunset over the Pacific, which can be combined with The Vista. The sun held until it is gone.
The Treasure Homesite 21 · 6.32 acres · 0.58 acre building envelope
A plateau on its own peak, with a long downslope to the valley and the Pacific. A slow push to the edge, and over it.
The Panorama Homesite 09 · 3.44 acres · 0.42 acre building envelope
A private knoll staged for the sunset over the Pacific, which can be combined with The Vista. The sun held until it is gone.
An ocean-view crest with a panorama of the whole property, west-facing through the long late light.
A site that seems to float above the landscape. The last of the sunset, and the final frame of the day.
The Sunset Homesite 19 · 5.03 acres · 0.77 acre building envelope
An ocean-view crest with a panorama of the whole property, west-facing through the long late light.
The Pinnacle Homesite 22 · 10.47 acres · 1.01 acre building envelope
A site that seems to float above the landscape. The last of the sunset, and the final frame of the day.
Art is the founding identity of ONE Carmel. The art film follows the program James Pihakis is building: works sited across the property, commissions as they arrive, the residency at work. Its own film, cut alongside the founding films.
Art is the founding identity of ONE Carmel. The art film follows the program James Pihakis is building: works sited across the property, commissions as they arrive, the residency at work. Its own film, cut alongside the founding films.
LACMA · James Turrell, You Who Look · Roden Crater, Arizona
ONE Carmel · the residency
Hands that make things. The residency, filmed at work. M² · Daniel Boulud, at the pass
The clubhouse, the equestrian center and the historic barn are rebuilt alongside the first houses. The equestrian center stays open to the public, and the barn becomes a home for exhibitions and performance. One film for buyers and for Monterey County alike.
The clubhouse, the equestrian center and the historic barn are rebuilt alongside the first houses. The equestrian center stays open to the public, and the barn becomes a home for exhibitions and performance. One film for buyers and for Monterey County alike.
Cinema cameras and lenses: on sticks, on dolly, in the air. One idea per shot. Natural light only, with dawn and dusk scheduled like talent.
Cinema cameras and lenses: on sticks, on dolly, in the air. One idea per shot. Natural light only, with dawn and dusk scheduled like talent.
We build sound the way we build the picture. Rego and I cut the sound design and the music as one piece, recorded on location and scored to the frame.
For ONE Carmel, the land is the instrument. Wind, grass, hooves, water, recorded on the property, then scored.
Sound plays in the live version.
We build sound the way we build the picture. Rego and I cut the sound design and the music as one piece, recorded on location and scored to the frame.
For ONE Carmel, the land is the instrument. Wind, grass, hooves, water, recorded on the property, then scored.
Countach Classic
Rolls-Royce Manhattan × Daniel Boulud
Lamborghini Countach LPI 800-4
Shuga Films set a bar for light, texture and stillness in finished villas and hospitality. The pages that follow pair that level with work we have already made, pointed at 891 acres of raw land becoming estates, across seasons, groundbreaking and completion.
Shuga Films set a bar for light, texture and stillness in finished villas and hospitality. The pages that follow pair that level with work we have already made, pointed at 891 acres of raw land becoming estates, across seasons, groundbreaking and completion.
Shuga Films · KOA, Episode 07 · 2026
Light · Theirs · Shuga Films · Follow the Light
Light treated as the architecture: found in one room, followed into the next.
Light · Ours · M² · Rimac Nevera R, Doug Bihlmaier Collection, Lamborghini Countach
The same discipline at dawn, at a window, under trees. Recorded as it fell.
Touch · Theirs · Shuga Films · KOA, Episode 02
Texture shown the way a hand meets it.
Touch · Ours · M² · Cad & The Dandy
The cloth is worked by hand: smoothed, marked, torn and fastened.
Land · Theirs · Shuga Films · Follow the Light
A lit house, held small inside dark land.
Land · Ours · M² · The Bridge, Bridgehampton
Low, high, then straight down: one course, read three ways.
Night · Theirs · Shuga Films · HUNA Living
Night falls in two beats: light on water, then the blue hour.
Night · Ours · M² · Rimac Nevera R, Times Square
One locked frame. The car holds still; the city does the moving.
Films for Rimac, Rolls-Royce, Lamborghini, Michael Andrews Bespoke and Doug Bihlmaier, made the same way we will make yours. Mate Rimac, CEO of Bugatti and founder of Rimac, shared our New York film on his own Instagram story. Our four Rimac films drew 35.9 million views on Instagram alone.
Films for Rimac, Rolls-Royce, Lamborghini, Michael Andrews Bespoke and Doug Bihlmaier, made the same way we will make yours. Mate Rimac, CEO of Bugatti and founder of Rimac, shared our New York film on his own Instagram story. Our four Rimac films drew 35.9 million views on Instagram alone.
The hero film · Rimac Nevera R, New York
The events · Monticello Invitational III, Monticello Motor Club
The land archive · The Bridge, Bridgehampton
Stills and portraits · Michael Andrews Bespoke, New York
The estate films · Doug Bihlmaier, at home
Art, after dark · Rolls-Royce Cullinan, New York
The Bridge is invitation only. So is the Monticello Invitational. M² has filmed both, The Bridge three years running. And when Rolls-Royce opened its Manhattan flagship, M² filmed the reveal, with Daniel Boulud in the room.
When ONE Carmel hosts during Car Week, the cameras in the room should already be trusted there.
The Bridge is invitation only. So is the Monticello Invitational. M² has filmed both, The Bridge three years running. And when Rolls-Royce opened its Manhattan flagship, M² filmed the reveal, with Daniel Boulud in the room.
When ONE Carmel hosts during Car Week, the cameras in the room should already be trusted there.
Events · The Bridge, Bridgehampton Filmed by M², three consecutive years.
Events · Monticello Invitational III, Monticello Motor Club Invitation only, for hypercar owners.
Events · Rolls-Royce Manhattan, opening night The Spectre reveal, with Daniel Boulud.
After the shoot, we cut the films to the music and let the long takes breathe. Later films cut back to the archive: the same ground, before and after.
The color is graded by hand, to the light we shot in. The sound is mixed with the score. Nothing is generated.
After the shoot, we cut the films to the music and let the long takes breathe. Later films cut back to the archive: the same ground, before and after.
The color is graded by hand, to the light we shot in. The sound is mixed with the score. Nothing is generated.
The hero film · 16:9
Estate films · 16:9
Stills
Vertical edits · 9:16
You receive: the hero film and cutdowns, ten estate films, the art film, the land archive, stills and vertical edits for social. 4K masters, every film subtitled in Traditional Chinese.
M² · Lamborghini Countach
The founding films, the land as it is. Filmed by March 2027.
The groundbreaking. July 2027: the first house begins, filmed against the archive.
The build. From July 2027, with a short dispatch from the land every week.
The estates. Each home filmed finished and cut against the land it was built on.
Also proposed: the September Ranch film as the rebuild begins. The Ferrari event, when dated. Car Week and hosted evenings, filmed as they happen. Every film subtitled in Traditional Chinese, with vertical cuts for WeChat.
The founding films, the land as it is. Filmed by March 2027.
The groundbreaking. July 2027: the first house begins, filmed against the archive.
The build. From July 2027, with a short dispatch from the land every week.
The estates. Each home filmed finished and cut against the land it was built on.
Also proposed: the September Ranch film as the rebuild begins. The Ferrari event, when dated. Car Week and hosted evenings, filmed as they happen. Every film subtitled in Traditional Chinese, with vertical cuts for WeChat.
M² is Moses Nnado and Michael “Rego” Lumentut, New York. Moses spent 13 years in the top rooms of the car world, advising collectors and founders on Rolls-Royce, Bugatti, Koenigsegg and Rimac. Rego is M²'s director of photography, with films for Rimac, Bugatti, Porsche and Lamborghini.
Next: walk the land with us and set the first shoot date.
We'd like to film them.
M² is Moses Nnado and Michael “Rego” Lumentut, New York. Moses spent 13 years in the top rooms of the car world, advising collectors and founders on Rolls-Royce, Bugatti, Koenigsegg and Rimac. Rego is M²'s director of photography, with films for Rimac, Bugatti, Porsche and Lamborghini.
Next: walk the land with us and set the first shoot date.
M² Production, New York · Directed by Moses Nnado · Director of Photography Michael “Rego” Lumentut
Land photography courtesy of ONE Carmel · References credited where shown · All other film M²